Audience Profile

For each communication write a brief answer to 3 questions:
1) who is my audience?
2) What is my audience's general attitude towards my subject?
3) what does my audience need to know?

Question 9: An advertisement for Peanut Butter.
1) The target market
2) An attitude of interest
3) Why they should buy the product. What makes your peanut butter better from others.

Question 11: A cover letter sent along with your resume to a potential employer.
1) The HR representative and the person who is a potential employer.
2) An attitude of interest yet skepticism that you are the perfect match for the job. (Unbiased)
3) The audience needs to know why they should hire you, why you are applying for the job and what you will bring to the company.